Tuesday, March 31, 2015

No end to B2B and B2C

There are several analysts and marketers who are have been saying that the distinction between B2B (Business-to-Business) and B2C (Business-to-Consumer) marketing has ended. I first saw this view in a Harvard Business Review blog where analyst R ‘Ray’ Wang commented that The emergence of extremely viral people-to-people (P2P) networks has changed the notion of the […]