EDIGenie - All things Electronic Data Interchange

Tuesday, March 31, 2015

No end to B2B and B2C

There are several analysts and marketers who are have been saying that the distinction between B2B (Business-to-Business) and B2C (Business-to-Consumer) marketing has ended. I first saw this view in a Harvard Business Review blog where analyst R ‘Ray’ Wang commented that The emergence of extremely viral people-to-people (P2P) networks has changed the notion of the […]

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