SAP is aiming to go beyond customer relationship management (CRM) with its latest software innovation. The company recently introduced the concept of “integrated digital enterprise technologies” designed to transform the relationships companies have with their customers.
That’s a tall order but one that SAP is betting its hybris Profile solution can meet. As the name suggests, the new tools will help agents profile customers “in-the-moment.” The whole idea is to help a company's front office stay connected with the changing needs of customers and prospects by tapping into digital connectedness, customer service and support. “Companies can no longer rely on the costly, siloed systems of yesterday to engage with their customers, who are savvy, multidevice digital natives,” said Bill McDermott [pictured], CEO of SAP SE, in a statement. "They want their needs understood and met -- right now and every time.” - Read the full article at How SAP Plans To Take CRM Beyond CRM - Tech Trends on CIO Today