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Review
“…the wide variety of expert opinions is an enjoyable read.” (SAP Info, 13th May 2005)

Updated to reflect the major changes in Customer Relationship Management (CRM) in the last few years, this third edition of CRM at the Speed of Light: Capturing and Keeping Customers in Real Time is a must-read for executives looking to leverage the latest technologies on the market to reach and retain customers. Learn CRM concepts, discover what tools are available and which ones are suitable for your business, and get practical, expert advice on avoiding common pitfalls.

Discover all of the most critical functionality, new enhancements, and best practices to maximize the potential of mySAP CRM 4.0.
Learn the essential principles of mySAP CRM as well as detailed techniques for employing this powerful SAP solution in all customer-oriented business processes. Practical, step-by-step examples highlight important functional aspects and guide you through the complete Customer Interaction Cycle. Plus, you'll also discover the ins and outs of key functional areas and benefit from expert advice illustrated throughout with mySAP CRM business scenarios. A fully updated presentation of the implementation methodology, as well as the technical fundamentals of mySAP CRM 4.0, on the basis of SAP NetWeavertm, serve to round out this formidable resource.

Highlights include:

  • Successful Customer Relationship Management
  • Business Scenarios and Business Maps
  • Architecture and Technology of mySAP CRM
  • Understanding the Customer Interaction Cycle
  • Marketing Planning: Customer segmentation, trade promotions, lead management, campaign monitoring, and success analysis
  • Distribution Planning: Sales area management, opportunity management, dispatch, transport, invoicing, monitoring, and analysis
  • Service: Management of customer installations, job handling and input planning, professional services, and service analytics
  • Channel Management
  • SAP NetWeaver
  • ...and much more!

by Jose Antonio Hernandez

mySAP provides a range of tools for enhancing the performance and productivity of your business. Offering greater functionality than its predecessors, mySAP can guide you through successful e-business collaboration. Roadmap to mySAP.com depicts the "Big Picture" of this new Web computing/e-business philosophy from SAP. Through practical examples and documentation from SAP, it covers the main concepts around SAP's Internet strategy-the solutions, applications, architectures, and supporting systems.

by Mario Perez, Alexander Hildenbrand, Bernd Matzke, Peter Zencke, Thomas Hantusch

The SAP R/3 Client/Server system now has a direct interface with the Internet. Every SAP user can now use standard internet business applications or build their own tailored applications. This book provides a concise introduction setting out the case for integrating business functionality on the web, which is at present unique to SAP, as all other solutions integrate data only. -Describes the SAP internet gateway, and all associated components of the system architecture -Introduces the SAP

by Naeem Hashmi

Business Information Warehouse is the core information hub of all modules in SAP. This book shows you how to implement a data warehouse that can support reporting and analysis needs across diverse organizations and business functions. The author, Naeem Hashmi, was a member of the BW development team at SAP and covers just what you need to know to get to the core of the system and to the top of your field.

by Michael Doane

Why SAP is a business subject, not a technical subject
It seems that SAP education often excludes the people who are not involved in SAP implementations or maintenance, i.e. 80% of those directly affected by SAP. This book was written for those 80% in order to de-mystify the subject and put companies onto a business plane when it comes to SAP.

by Gerhard Knolmayer, Peter Mertens, Alexander Zeier

Since SAP is emphasizing recent developments in operations management in its SCM initiative, this book describes the methodological background from the viewpoint of a company using SAP systems. It describes order processing both in an intra- and interorganizational perspective, as well as future developments and system enhancements.

by Norbert Welti

This book provides the necessary knowledge and tools to facilitate the successful implementation of an Enterprise Resource Planning package, such as SAP R/3, Baan or PeopleSoft. Based on a case study of a large SAP R/3 implementation, it presents a wealth of practical advice, delivering essential factors for successful project management, along with many practical tools and accelerators.

by Thomas A. Curran, Andrew Ladd

Explains SAP R/3 in common business terms, presents IT infrastructure for e-commerce and supply chain management, covers the latest SAP R/3 release, 4.5, and includes a vision for the Next Generation Enterprise Beyond Y2K.

Recommended

by Henning Kagermann (Editor), Gerhard Keller (Editor)

MySAP Industry Solutions is part of the Business Roadmap Series from SAP Press. Aimed at users, managers and consultants, this series emphasizes the business background and the processes which underpin the functionality of the SAP product. Building on this deeper understanding, the books offer sound, practical guidance on how best to tailor the system to the requirements of your business.

by Hasso Plattner, William McKone (Translator), Prima (Editor)

Written by Dr. Hasso Plattner, co-founder of SAP, Anticipating Change discusses how and why SAP was developed. It also offers Plattners view on the future of SAP and the ERP industry as a whole. This book provides insight into the development of the largest and most dominant player in the ERP world. Anticipating Change will be of great interest to SAP professionals and those wishing to enter the SAP market who want to learn more about the history and future of the industry.

by Grant Norris, Ian Wright, James R. Hurley, John Dunleavy, Alison Gibson

Provides the information you need to assess your options realistically & make the most informed decisions possible as written by a team of business, financial, & information systems professionals who have extensive experience with SAP system implementations at Fortune 500 companies.

 From SAP-Press.com

The first book of its kind — dedicated to SAP Enterprise Portal — sheds light on the most critical aspects for initiating operations and programming. You begin with system requirements for installing SAP EP and move quickly to the sample installation of a test portal, which provides you with all the information you’ll need to set up a portal, connect it with content, and adapt it to meet user requirements. The integration of content plays a central role: With SAP BW and mySAP CRM as a foundation, you discover how to integrate data from other applications and familiarize yourself with the unifiers for different SAP systems, as well as other systems. A comprehensive introduction to the concepts and the programming of Java iViews helps to accelerate your learning. Portal security is examined closely. You get expert instruction on authentication, simple registration using Single Sign-On (SSO), and practical guidance on roles and authorizations, as well as in-depth advice on digital signatures to protect your data from unauthorized access.

This book provides technical consultants, system architects, and administrators with a complete and comprehensive introduction to SAP Exchange Infrastructure (SAP XI), Release 3.0 Feature Pack (SP4).
Learn the ins and outs of SAP's Integration Broker, and get a guided tour of the design of collaborative processes, the development of interfaces, Messages, Proxies, Mappings, and more. You'll also receive in-depth information and learn how to configure the system-spanning process for a specific system landscape, based on these development objects.
Readers will also benefit from chapters devoted to running-time components (Integration Server, Integration Engine, Proxy Running Time, and Monitoring Tools) as well as system-spanning BPM.
Plus, with added sections on specific applications—two detailed case scenarios on B2B Communication and system-spanning BPM—you'll learn how business management demands can be technically depicted and efficiently implemented.

This unique book on SAP’s new Java-based user interface (UI) technology teaches readers how to leverage the full power of Web Dynpro — taking it well beyond the standard “drag and drop” functionality. You’ll start with a detailed introduction to the Web Dynpro basics like MVC Design Pattern, the general architecture, event handling and the phase model. Then, benefit from expert guidance on how to create your own Web Dynpro applications, with volumes of practical insights on the do’s and don’ts of Web Dynpro Programming. The authors provide you with detailed sections on the use of the Adaptive RFC layer, as well as Dynamic Programming techniques, to name just a few. This exceptional book is complemented by an in-depth class and interface reference, which further assists readers in their efforts to modify existing objects, design custom controllers, and much more.

This book provides readers with a complete understanding of SAP NetWeaver and a sound strategy for cost-effective implementation within their organizations.

Uncover in-depth 'Roadmaps' (development plans) to SAP NetWeaver, compiled from various industry sectors. These real-life examples illustrate the wide range of challenges that companies must address regarding key criteria such as flexibility, innovation, and costs. The scenarios are complemented by a methodical examination, which specifies how IT landscapes can be optimized using an integrated approach.

Plus, technical examples give you comprehensive information on all components, their installation, as well as their major functions and tasks. You also learn how Web services and SAP's Enterprise Services Architecture (ESA) play important roles by providing extensive options for innovation and flexible reactions to market changes.

 

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