ERPGenie.COM -> Books -> mySAP.com -> CRM
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| Updated to reflect the major changes in Customer Relationship Management (CRM) in the last few years, this third edition of CRM at the Speed of Light: Capturing and Keeping Customers in Real Time is a must-read for executives looking to leverage the latest technologies on the market to reach and retain customers. Learn CRM concepts, discover what tools are available and which ones are suitable for your business, and get practical, expert advice on avoiding common pitfalls. | |
| Discover all of the most critical functionality, new enhancements, and best practices to maximize the potential of mySAP CRM 4.0.
Learn the essential principles of mySAP CRM as well as detailed techniques for employing this powerful SAP solution in all customer-oriented business processes. Practical, step-by-step examples highlight important functional aspects and guide you through the complete Customer Interaction Cycle. Plus, you'll also discover the ins and outs of key functional areas and benefit from expert advice illustrated throughout with mySAP CRM business scenarios. A fully updated presentation of the implementation methodology, as well as the technical fundamentals of mySAP CRM 4.0, on the basis of SAP NetWeavertm, serve to round out this formidable resource. Highlights include: - Successful Customer Relationship Management
- Business Scenarios and Business Maps
- Architecture and Technology of mySAP CRM
- Understanding the Customer Interaction Cycle
- Marketing Planning: Customer segmentation, trade promotions, lead management, campaign monitoring, and success analysis
- Distribution Planning: Sales area management, opportunity management, dispatch, transport, invoicing, monitoring, and analysis
- Service: Management of customer installations, job handling and input planning, professional services, and service analytics
- Channel Management
- SAP NetWeaver
- ...and much more!
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mySAP CRM INTERACTION CENTER, the newest book from SAP PRESS, is now shipping. This unique reference enables readers to quickly familiarize themselves with the technology and programming techniques of mySAP CRM Interaction Center. View complete details and order your copy today at http://www.sap-press.com.Highlights include: Architecture and Design: Components, Business Scenarios and Processes Technical Principles: IC WinClient, IC WebClient, IC Management Customizing and Enhancement Options: Action Box, Transaction Starter, Workspaces, Invisible Components, Business Partner Search, Information Sheet, Alerts, ERMS Examples from Customer Projects: Support Help Desk, Consumer Care, Employee Interaction Center, Computer Telephony Integration, Sales Advisory Services, Third-Party Implementation
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