mySAP CRM provides your sales, customer service, and top management staff with immediate information on customer habits and market trends. CRM – part of the MySAP Business Suite – a central CRM server providing access to various systems via various channels
- Interaction Center – enables customers to contact service or sales reps by phone, fax or email
- Internet Access – internet components of CRM
- Mobile Clients and Handheld Devices – for mobile sales or service reps..
The CRM solution offers the following fully integrated connections:
- CRM as a central CRM Server
- SAP R/3 Backend (ECC) providing the ERP functions
- SAP BW system – the data warehouse solution
- SAP APO system as a global ATP check
- SAP Enterprise Portal – integrated access to all systems
Built on top of SAP WebAS – provides: Scalability, Platform Independence, Full ABAP Development Environment, Software Logistics
CRM Server Contains: CRM Server Applications, Main Parts of CRM Middleware, CRM Database
CRM Middleware functionality consists of: Data queuing and Transport, Replication and Realignment, Data Exchange and Mapping
Articles
SAP Unveils SAP CRM On-Demand Solution: Delivers Immediate Business Value and A Strategic Path for Enterprise CRM
Delivering on its commitment to provide enterprise customers with solutions that meet both current and future business needs, SAP announced an expansion of its market-leading mySAP Customer Relationship Management (mySAP CRM) solution to include an on-demand option. The SAP CRM on-demand solution is designed for large and midsize organizations to manage sales, service, and marketing in an easy-to-use solution delivered directly via the Internet, offered through a subscription-based licensing model. More.
Customer successes
- Bertelsmann AG, Germany
- Colgate-Palmolive Inc., USA
- Dow Corning Inc., USA
- Texas Instruments, USA
- Wuerth, Japan
Solution Map
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