Excerpts from the case study...
British American Tobacco, RIM BlackBerry smartphones and Mobile Workplace from 3i Consulting boost the productivity of globetrotting executives.
“The average turnaround time for procurement approvals is cut by 40% when managers use their Blackberry instead of waiting until they are back in the office.”
“Mobile Workplace offered us elegant simplicity in terms of architecture, design and deployment,” says McLatchie. “That meant significant cost savings. We loved that.”
When David Sampson thinks about the role of his executives in this fast-moving global business and the precious time restored to them by British American Tobacco’s mobile suite of applications, he recalls a quote from Field of Dreams – “Ease his pain”.
“Our executives come from all walks of life and many countries around the world. Now, wherever they are, whenever they choose to work, we feel that we’re easing their pain, making their lives easier and, crucially, making the wheels of this global, dynamic and progressive organization turn more smoothly and effectively.”
